One brand. Eighteen markets. Built country by country.
Therapr started in Dubai, UAE, and our scaling strategy is deliberate: enter each MENA country with a local entity, local compliance, and local integrations before we expand the next market.
Born in Dubai
The UAE is where Therapr proved the model: verified practitioners and clinics, culturally-aware discovery, secure booking, and Thera+ rewards for patients. Dubai gave us density, diversity, and a demanding benchmark for product quality.
Scaling is not copy-paste. Each new country inherits the Therapr brand and platform core, then layers market-specific legal, data, and partnership decisions on top.
Operating model
Global platform.
Local company.
- Dedicated legal entity per country
- Compliance-first data architecture
- Native UX for each market
Scaling sequence
Qatar and Saudi Arabia are the next priority markets. Then we roll through the remaining MENA countries with the same playbook.
Foundation
United Arab Emirates
Dubai
Therapr launched in Dubai with its product, brand, practitioner network, and Thera+ rewards built here first.
Contact usPhase 1
Qatar
Doha
Local entity formation, Qatari regulatory alignment, and a Doha-first go-to-market with clinic and practitioner onboarding.
Contact usPhase 2
Saudi Arabia
Riyadh · Jeddah
Kingdom-scale expansion with Saudi-specific licensing, payments, and Arabic-first discovery experiences.
Contact usPhase 3+
Broader MENA
18 countries
Sequential market entry across the remaining MENA states, each with its own legal entity and localized operating stack.
Contact usWhat changes in each market
Four layers we localise before calling a country “live”, so patients and clinics get a product that feels native, not imported.
Local legal entity
Every market gets a dedicated Therapr company, from incorporation and healthcare-adjacent licensing to practitioner verification rules and contracts aligned with local law.
Data & compliance
Country-specific privacy regimes, health-data handling, consent flows, and residency choices, all engineered so patients and clinics stay protected as we scale.
Local startup integrations
Payments, insurance, telehealth, CRM, and clinic ops tools differ by market. We plug into the best local and regional partners instead of forcing one global stack.
Product personalization
Currency, language, specialties, discovery, and booking flows adapt per country while keeping the same Therapr brand and a market-native experience.
The 18 MENA countries
Our long-term footprint spans the full Middle East and North Africa region, entered sequentially rather than all at once.
United Arab Emirates
AE
Qatar
QA
Saudi Arabia
SA
Bahrain
BH
Kuwait
KW
Oman
OM
Egypt
EG
Jordan
JO
Lebanon
LB
Morocco
MA
Tunisia
TN
Algeria
DZ
Iraq
IQ
Libya
LY
Palestine
PS
Yemen
YE
Syria
SY
Iran
IR
Building wellness infrastructure for MENA
Investors, health-tech startups, and enterprise clinic groups can partner with Therapr as we expand across the region, market by market.